TEDxBoston 2017

Claudia Perlich

Sacred Gifts and Faithful Servants

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.” Albert Einstein

In no field is this quote more relevant today than in data science. AI, machine learning and data-driven models are beginning to penetrate every aspect of our life. But these ‘rational’ tools are only as good as the data and information that fed them. And thus, the crucial ingredient for the creation of useful tools, actionable understandings, and the discovery of our blind spots remains the sacred gift of human intuition!

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Biography

Claudia Perlich leads the machine learning efforts that power Dstillery’s digital intelligence for marketers and media companies.  With more than 50 published scientific articles, she is a widely acclaimed expert on big data and machine learning applications, and an active speaker at data science and marketing conferences around the world.

Claudia is the past winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and has been selected for Crain’s New York’s 40 Under 40 list, Wired Magazine’s Smart List, and Fast Company’s 100 Most Creative People.

Claudia holds multiple patents in machine learning.  She has won many data mining competitions and awards at Knowledge Discovery and Data Mining (KDD) conferences, and served as the organization’s General Chair in 2014.

Prior to joining Dstillery in 2010, Claudia worked at IBM’s Watson Research Center, focusing on data analytics and machine learning.  She holds a PhD in Information Systems from New York University (where she continues to teach at the Stern School of Business), and an MA in Computer Science from the University of Colorado.

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