Speakers » Jodi Beggs



  • TEDxBoston 2012
    Context is King We're biased by what we expect

    Curator’s Pick: “What’s the problem with being influenced by all that? After all, isn’t blissful part of being blissfully ignorant?”

    Billboard charts, restaurant reviews, and word-of-mouth recommendations have been around for decades, but indicators of popularity and perceived quality have never been as pervasive as in our current environment. Economists traditionally assume that more information enables people to maximize their utility or happiness, but behavioral economists and social psychologists have identified a number of ways in which context and perceived social preferences systematically bias our choices and experiences in potentially unproductive ways.  Being aware of the powerful effects our preconceived notions have on our actual experiences can help to mitigate our biases and lead to better choices.

    Jodi Beggs, Founder, Economists Do It With Models

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